Loaf and Wincanton celebrate decade of partnership with five-year contract extension

Wincanton, a leading supply chain partner for UK business, and omnichannel furniture retailer Loaf have marked a decade of partnership by signing a five-year contract extension to 2030.

As part of the extended contract, Wincanton will fulfil both eFulfilment and two-person home delivery orders across the UK. Wincanton continues to deliver a best-in-class experience for Loaf’s customers as demonstrated through its strong NPS (Net Promoter Score) and customer feedback.

Wincanton will continue to provide premium home delivery of key products sofas, armchairs, mattresses, and tables direct to Loaf customers’ homes. Premium home delivery from Wincanton is also carbon neutral, enabled through a combination of enhanced vehicle technology, electrification, and carbon offsetting.

Wincanton will also continue to provide warehouse services from its 155,000 sq. ft. eFulfilment centre in Nuneaton, Warwickshire, which is home to services including order fulfilment, which sees the pick, pack and dispatch of homeware, including accessories, lighting and soft furnishings.

Carl Moore, Managing Director of eFulfilment at Wincanton, commented: 

“Extending our decade long partnership with Loaf is a landmark moment for Wincanton built on foundations of agility, operational excellence and support for long-term strategic execution. We look forward to continuing to delight Loaf customers throughout the UK with exceptional delivery standards and a market-leading experience.”

Sam Perkins, CEO at Loaf, said:

“Wincanton has been a long-standing partner of Loaf, and we are excited to have their support in delivering our growth plans.”