The agreement reflects Wincanton's reputation for high-quality services for multichannel retailers and its expanding role in the eCommerce marketplace. It also builds on Wincanton’s recent success in the home delivery space demonstrated by contract wins with Dobbies, Dwell, The White Company and Sofa Club in the past year.

Snug will become one of the principal customers at Wincanton’s new leading automated eFulfilment facility in Rockingham, Northamptonshire. The site has been designed to deliver highly automated eFulfilment services to multiple clients, reducing unit costs and shortening lead-times in response to the rapidly changing demands of the consumer. Wincanton will further invest in the facility to develop next-generation robotics and digital solutions to maintain its leading position in this exciting market.

Snug launched in 2019 offering the UK’s first-ever sofa in a box, provides high-quality sofas on-demand for simple, no-tools assembly directly in customers’ homes.

Paul Durkin, Managing Director of Digital & eFulfilment at Wincanton, said:

"Snug required a long-term logistics partner to manage its warehousing fulfilment operations, as well as provide a critical role on the front-line meeting customer’s delivery expectations.

"Wincanton’s well-established eCommerce and eFulfilment capabilities, enhanced by our new development [in Rockingham], means we are well placed to support Snug with their continued growth."

Rob Bridgman, Founder & CEO at Snug, said:

"Snug started the 'sofa in a box' movement and in doing so has created one of the UK’s fastest-growing eCommerce brands. Snug's ready to assemble sofas are delivered in days and assembled in minutes without the need for tools, setting us apart from all other sofa brands.

"As category creator and leader, we are continuing to invest in offering a world-class customer experience and Wincanton offers us capabilities to scale at pace and to deliver on our customer promise."