Wincanton backs Generation Logistics with gold sponsorship

Generation Logistics is initially a 12-month programme of engagement and promotional activities which aims to:

• Bring the industry together.
• Shift perceptions of the industry.
• Encourage the next generation of logistics workers to engage with the opportunities available and keep the nation’s supply chain protected.

Paul Durkin, Chief Customer and Innovation Officer at Wincanton, said: 

“To overcome the challenges at the forefront of our industry we need to work together to attract a more adaptable and agile workforce. This is why Wincanton is proud to sponsor Generation Logistics and to showcase the work we are already doing to attract new talent to our industry. 

“The future of our industry relies on us preparing for roles that aren’t yet prominent in our industry but have potential to lead change. This includes focusing our efforts to make the supply chain and logistics accessible and attractive to all and promoting it as a career to those in under-represented groups.” 

Sally Austin, Chief People Officer at Wincanton, said:

“The Generation Logistics campaign fits perfectly with Wincanton’s inclusive spirit. To protect the nation’s supply chain, we need to come together to attract new and diverse talent, so I’m delighted we’re a Gold Sponsor for this amazing collaboration.”