Wincanton extends partnership with premium soft drinks brand, Fentimans

Wincanton has achieved a five-year extension to its supply chain partnership with Fentimans, the Botanically Brewed premium soft drinks brand. 

The contract sees Wincanton as Fentimans’ dedicated warehouse and transport partner, managing operations from Wincanton’s shared-user distribution centre in Middlewich, Cheshire. The service includes warehouse and distribution to Fentimans’ UK domestic market, including the retail and hospitality sectors, and the assembly and preparation of export loads for onward shipping to global markets, delivering circa 5m products annually. 

Fentimans will continue to benefit from Wincanton’s flagship transport technology EyeQ. This innovation, unique to Wincanton, will help deliver accurate, real-time visibility on the location of Fentimans’ stock, proof of delivery, and optimisation of delivery routes; reducing waste and carbon emissions, ensuring a sustainable transport offering and improving customer experience as a result. 

Ian Vaughan, Logistics Manager at Fentimans, commented:  

“Fentimans are delighted to be extending our long standing and fruitful partnership with Wincanton for a further five years. The quality of our working relationship and agility of the service provision will position us very positively in driving our longer-term growth strategy.”   

James Hurrell, MD of Grocery and Consumer at Wincanton, commented: 

“We're proud to build on our long-term, valued partnership with Fentimans and to support its growth across domestic and global markets. Our brilliant team at Middlewich are excited to continue delivering excellent performance for Fentimans and its customers and we look forward to a bright future together.”