Wincanton signs new five-year contract with fast-growing consumer brands company Imetec

Wincanton has signed a new five-year contract with Imetec UK Ltd, a leading heating technology products company which trades in the UK as Dreamland and Bellissima Italia.  

Under the new contract Wincanton will provide warehouse services from our shared user facility in Middlewich, Cheshire, and subcontracted transport services to through EyeQ, our digital transport platform. Imetec will also transfer their UK head office operations to our facilities at Middlewich. 

The new contract will support Imetec’s omnichannel growth strategy in the UK through Dreamland its heated bedding products business and Bellissima Italia, which providing hair care products including hair dryers and straighteners. 

Bobby Watkins, Managing Director, at Imetec said: 

“We are delighted to start the relationship with Wincanton. We believe that the technology platform and both storage and distribution infrastructure will provide a platform for growth for Imetec for the coming years.” 

James Hurrell, Managing Director, Grocery & Consumer, at Wincanton, said:  

“We’re delighted to have signed this new contract with Imetec and we are looking forward to supporting their next phase of growth in the UK with excellent, flexible service.   

“Imetec will benefit from our exceptional track-record of working in partnership with fast-growing consumer brands in the UK and EyeQ, our digital transport platform, which will deliver quality, cost and sustainability benefits for Imetec’s subcontracted transport fleet.”