The business takes the form of two separate, five-year contracts. The Wincanton team will take on the operation of four warehouses where goods are stored and co-packed for retail promotion. In addition, Wincanton will provide a nationwide transport operation for the delivery, management and transfer of finished goods and stock.
Weetabix joins a growing list of consumer brands which Wincanton supports across the supply chain.
Adrian Colman, CEO, Wincanton, said:
“We are delighted to have been selected as the Weetabix logistics partner of choice across both transport and warehousing services. Our many years of experience in providing integrated supply chain networks puts us in a great position and we are keen to bring new ideas to the process.”
Weetabix added:
“The culture and capability of the Wincanton business is a great fit for The Weetabix Food Company. We are thrilled about this new partnership and the opportunity to further delight our consumers and retail customers.”
“The Wincanton business was a great fit for us to support our ‘change for better’ ethos. We look forward to this new working relationship and the possibilities it brings.”