Supply chain focused innovation enables customers to navigate the challenges of tomorrow, develop new propositions, transform the consumer experience and grow their market share.

W² is our way of delivering supply chain innovation. Without innovation there is no progress: at Wincanton we created W² to differentiate how we think and act on innovation, specifically how we create new ideas and harness these to deliver real outcomes. We believe innovation and collaboration are symbiotic, with colleagues, clients, supply partners and academics fulfilling their role.