Meet the 2024 W² Labs cohort, who have joined our 10-week programme to bring new ideas and products to tackle industry challenges and deliver truly innovative supply chain solutions.

Selected start-ups pitched their ideas and products during Wincanton’s Pitch Day in April 2024, which is hosted at our Innovation Centre. 
During the day, the start-up innovators pitched their ideas under categories which address some of the biggest challenges and opportunities facing UK supply chains over the coming years. 
A lucky few are then selected to trial their innovation in a live Wincanton customer environment. During an intense ten-week process the cohort will refine and adapt their business propositions under the guidance of Wincanton’s subject matter experts and senior management mentors.

Meet the Cohorts

Powerhouse AI

robotics

Powerhouse AI’s smart label scanning and vision AI application redefines warehouse work by automating traditional manual counting and checking tasks, resulting in much faster operations without human error.  

Graymatics

SECURITY & RESILIENCE

Graymatics is an AI based video analytic solution for camera streams, which derives critical insights from diverse video and audio feeds, presenting them in intuitive dashboards.

ClearQuote 

SECURITY & RESILIENCE 

ClearQuote's AI powered vehicle inspection app - for rental and commercial fleets - enables guided image capture, automatic damage detection, and alerts in case of new damage.  

Autofleet

digital transport

Autofleet’s fleet management optimisation platform is the complete solution for fleets and mobility operators to optimise existing operations and launch new on-demand passenger and logistics services.  

  

Assetfloow

digital transport

Assetfloow’s behavioural AI forecasting software provides accurate metrics on shoppers’ journeys and behaviour within stores, without the need for cameras or other sensors, and with a 99% accuracy rate.  

Returnal

Wild card - digital transport

Returnal is a white-label buy-back circular economy software solution which empowers retailers to redefine customer loyalty through innovative buy-back solutions that drive environmental and economic value.  

Meet the mentors

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Scott Merrick

Product Director, Robotics and Automation

Mentoring Robotics

The Robotics category is focused on finding solutions that can improve the efficiency, flexibility, and safety of warehouse operations. This category is mentored by Scott Merrick, Product Director, Robotics and Automation, and Ian Hunt, Commercial National Automation and Engineering Director.

They have a wealth of experience in designing and implementing systems in manufacturing and logistics, and they are excited to work with start-ups that can offer innovative and cost-effective goods to person picking, case picking, and simulation capabilities. They believe that robotics and automation is a trend that gains traction every year, and Wincanton needs to be aware of and influence the changes in the market.

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Kieran Croucher

Head of Cyber Security and Risk

Mentoring on security and resilience

The Security and Resilience category is focused on finding solutions that can protect Wincanton's and its customers' assets, data, and reputation from cyber threats and criminal activities. This category is mentored by Luke Robinson, Group HSEQ and Compliance Director, and Kieran Croucher, Head of Cyber Security and Risk.

They have a strong background in security, risk, and crime prevention, and they are looking for start-ups that can use AI and CCTV to enhance the protection of people and assets, as well as provide enhanced visibility and resilience in the supply chain. They believe that security and resilience is a key differentiator for Wincanton and a vital requirement for its customers.

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Helen Flanagan

Product Director for EyeQ

digital transport

The Digital Transport category is focused on finding solutions that can optimise the utilisation of transport assets, reduce the environmental impact of transport operations, and improve the visibility and collaboration across the supply chain. This category is mentored by Carl Hanson, Managing Director, Group Transport, and Helen Flanagan, Product Director for EyeQ, Wincanton’s digital transport solution.

They have a deep knowledge and passion for digital solutions and data analytics, and they are looking for start-ups that can use these technologies to solve the industry's challenges and achieve its net zero ambitions. They believe that digital transport is essential for Wincanton to provide continuous, efficient, and cost-effective services to its customers.

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W2 Labs

Identifying digital start-ups and emerging partners with new ideas and ways in which we can bring these to life.

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W2 Partner network

Working with established supply partners and institutions to translate digital ideas with scale.

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W2 Innovation Centre

Nurturing Wincanton colleagues with creative ideas and talent.

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